Case Study – Template Kit Production

LUMA — SOCIAL MEDIA REFRESH

Turning everyday content into a recognizable social identity.

Luma already had a strong product and a growing audience, but its social presence lacked consistency. We helped the brand build a clearer content system, stronger creative direction, and a more recognizable way to show up online without losing the personality that made people like it in the first place.

THE STARTING POINT

Active online, but difficult to recognize.

Luma had no problem creating content. The team posted regularly, worked with creators, and had an audience that already understood the product.

The challenge was that every piece of content felt like a new beginning.

Visual styles changed from one post to another, captions lacked a consistent voice, campaign content felt separate from everyday posts, and there was no clear framework to help the internal team decide what should be published next.

The brand needed more than a new social media look. It needed a system.

THE BIG IDEA

Make everyday moments feel unmistakably Luma.

We built the strategy around relatable moments, simple storytelling, and repeatable content formats.

Everyday Luma

Relatable routines and lifestyle moments.

Product in Context

Products shown naturally in everyday situations.

People & Culture

Creators, community, and cultural conversations.

Brand World

Visual stories that strengthen Luma’s personality.

The audience liked the brand. The content just needed a stronger point of view.

Less polished. More intentional.

The refreshed creative direction combined natural photography, bold typography, simple graphics, cropped product imagery, and lo-fi short-form video.

We also introduced repeatable formats such as The Luma List, Pick Your Mood, Seen at Luma, and Luma Notes to make ongoing content easier to produce and more recognizable.

Stronger identity. Better engagement.

Within four months, the refreshed social system helped Luma improve both its performance and internal content workflow.

“Yeloop understood our brand quickly and gave us a creative direction that finally felt like us. The whole process was clear, collaborative, and surprisingly easy.”

Maya Pratama Brand Director, Luma Studio

“They turned a scattered marketing idea into a campaign with a strong message and visual identity. Our content became much more consistent across every digital platform.”

Kevin Wijaya Marketing Lead, Kiyo Labs

“Working with Yeloop helped us see our brand from a completely new perspective. They balanced strategic thinking with creative ideas that actually made sense for our audience.”

Nadia Putri Founder, Noma Collective

“The team brought fresh ideas without losing sight of what the project needed to achieve. Every detail felt intentional, from the concept to the final execution.”

Adrian Mahesa Creative Director, Moro Culture

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